Solea Tapas

Waltham, ma

Approaching nearly two decades on Moody Street, things at Solea Restaurant were going well, but they missed the younger, vibrant crowd that once filled their bar on weeknights and weekend late-nights. 

 

Looking to revive their brand and stand out against the growing restaurant competition in the area, Solea turned to Unveiled for a digital plan to get them there.

Reputation, Managed
From Yelp to Google, Facebook, and more, Solea outsourced their digital management to Unveiled to focus their efforts in-house.
Targeted Advertising
Social Media and search ads targeting locals in the area.
In-House Print
Social Media Strategy
Monthly social media calendars and platform management helped re-engage past diners and reach new, local audiences.
Engaging Events
Custom mixology courses designed to attract a younger crowd, and increase weeknight revenue.
Targeted Advertising
Social Media and search ads targeting locals in the area.
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RESULTS

aside from reaching new audiences and growing their digital presence, solea saw results that directly impacted their  bottom line.

56%

post-event attendee retention rate

50%

increase in reservations made online

180%

increase in local search visibility

+47

hours saved in digital management per month

 

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